Thursday, June 7, 2012

Creating a Buzz - Engaging the Community

There are multiple routes to reach out and touch the community. Creating a buzz is getting people to talk about your project. It’s communicating with the community in smart and engaging ways. You’ll know you’ve created buzz when you go to a neighborhood barbeque and nearly everyone has heard of your creative reuse center. They read about it in the local paper. A friend posted on Facebook. They saw your video on YouTube. A friend of a friend said “you’ve got to check this out!”. They are enticed and intrigued – and you have a captive audience.
photo courtesy of

To read the full chapter, please pick up a copy of our book:


Digital (PDF):