There are multiple routes to reach
out and touch the community. Creating a buzz is getting people to talk
about your project. It’s communicating with the community in smart and
engaging ways. You’ll know you’ve created buzz when you go to a
neighborhood barbeque and nearly everyone has heard of your creative reuse
center. They read about it in the local paper. A friend posted on
Facebook. They saw your video on YouTube. A friend of a friend said
“you’ve got to check this out!”. They are enticed and intrigued – and you
have a captive audience.
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| photo courtesy of sxc.hu |
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