Monday, April 2, 2012

Is Your Community Ready?  Your Personal Feasibility Study

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What would be more mortifying than throwing a party and no one came? All the excellent planning and preparation falls flat if no one is interested in showing up. Generally we have good instincts and imagine that if we find something exciting and compelling, others do too. The problem with that logic is what psychologists call “confirmation bias”. People tend to hear or interpret information that supports their own beliefs. If I believe that creative reuse is the greatest thing ever, I may tend toward interpreting ambivalence as a positive response and even subconsciously screen out conflicting information. While creative reuse is the best thing ever, you need to find out if other people in your community agree.

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